Articles with titles like "Who Is Belle Delphine, the Gamer Girl Selling Her Bathwater?" came one after another, aimed at bemused readers who, through Delphine, were having their first encounter with e-girl culture. Meanwhile, international media outlets like The Cut, Rolling Stone, The Guardian and Business Insider breathlessly reported on the strange new pink-haired sensation whose viral hijinks had taken the internet by storm. Delphine's Instagram following skyrocketed from 3.8 million to 4.5 million within two weeks. The jars appeared on eBay, with auctions going as high as $15,000 (£12,081). Clout-chasing fans who’d managed to snag a jar heightened the hype by posting videos of themselves drinking the water, vaping with it and using it to cook mac and cheese. The bathwater, which went for $30 (£24) a pop, sold out in two days. The 20-second clip did exactly what Delphine intended: it blew up.
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